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The industry-average CPC values are based on publicly available Google Ads benchmarks from WordStream, Databox, and other PPC research sources (2024-2025 data). They represent search network averages and may vary by geography, competition, and keyword specificity. For the most accurate estimate, enter your actual CPC from your Google Ads dashboard.

Conversion rate is the percentage of people who click your ad and then take a desired action on your landing page — filling out a form, scheduling a call, requesting a demo, or making a purchase. The industry defaults range from 2.4% to 3.8%, but well-optimized campaigns can achieve 5-10% or higher.

Agencies charge a percentage of your ad spend (typically 15-20%) because their business model scales with your budget — the more you spend, the more they earn, even if the work stays the same. A Zedtreeo PPC specialist costs a flat $8/hour ($1,408/month full-time) regardless of your budget. At $10,000/month ad spend, an agency charges $1,500+ in management fees alone; at $25,000 it becomes $3,750. Your Zedtreeo specialist costs the same either way.

These are directional estimates based on industry averages. Actual performance depends on keyword selection, ad quality, landing page experience, geographic targeting, competition, and dozens of other factors. Use this calculator for budgeting and comparison purposes. A dedicated PPC specialist can audit your account and provide campaign-specific projections.

A dedicated PPC specialist handles keyword research, bid management, ad copy writing and A/B testing, negative keyword management, conversion tracking setup, landing page recommendations, competitor monitoring, budget pacing, and weekly performance reporting. They work exclusively on your campaigns — unlike agencies that split attention across dozens of clients.