Skip to main content
CASE STUDY · STARTING FROM $1,056/MONTH · 5-DAY FREE TRIAL
CASE STUDY · DTC Consumer & Lifestyle

4× Campaign Throughput and 63% Lower Creative-Production Cost

Facing creative fatigue at a 7-figure monthly ad spend, a two-person in-house creative team, and rising paid CAC, the brand built an 8-person remote marketing pod now shipping 120+ creative variants monthly across Meta + Google + Klaviyo inside the brand's Figma + Canva system.

Campaign creative throughput
28%
Lower paid CAC
63%
Lower creative-production cost

Available Candidates

Pre-vetted professionals ready to start

Client Snapshot

At a glance.

Industry
DTC Consumer & Lifestyle
Company Size
$52M revenue, 7-figure monthly paid spend
Geography
United States & Canada
Stack
Meta Ads, Google Ads, Klaviyo, Shopify Plus, Figma, Canva, Northbeam
The Challenge

What wasn't working.

Paid CAC had climbed 41% year-on-year while the creative team stayed at two designers and one copywriter. Meta's algorithm rewarded fresh creative; the brand could ship ~30 ad variants per month. Competitors were shipping 120+. The math was brutal and the gap was widening.

1

Creative fatigue was burning ad spend

Creative fatigue set in on average by day 11 post-launch. With a 30-variant monthly ceiling, the brand was running tired creative for 15+ days every month — measurably correlated with a 22% CTR drop and a 31% CPA climb over the same window.

2

Email flows weren't earning their keep

Klaviyo flows hadn't been refreshed in 14 months. Abandoned-cart, post-purchase, and winback sequences all ran on legacy copy with static imagery. Email attribution dropped from 24% of revenue to 11% — a direct margin hit estimated at $4.8M year-on-year.

3

Local hiring didn't close the throughput gap

A mid-level US performance-creative designer cost $85K–$115K fully loaded with a 6–10 week hiring cycle. To 4× throughput the brand needed 5–6 hires across design, copy, motion, and email — roughly $540K annual payroll before benefits, unworkable against a flat marketing budget envelope. Compare remote staffing pricing to see how the numbers change.

Our competitors were A/B-testing twenty creatives a week. We were shipping seven. Every Meta algorithm update that favored creative volume over budget size made the gap worse. We didn't need an agency; we needed a second creative team.
VP Growth
DTC Consumer Brand (name withheld — NDA), DTC Consumer Brand (name withheld — NDA)
★★★★★
The Solution

A pre-vetted Zedtreeo pod.

Zedtreeo deployed an 8-person remote marketing pod within 10 business days. The pod was structured across the full creative-to-performance pipeline — performance designers, copywriters, motion designers, email specialists, and a QA lead — all operating inside the brand's Figma + Canva system with Meta + Google creative SOPs encoded in the onboarding. Learn how Zedtreeo assembles dedicated pods for high-velocity creative teams.

Team Composition Deployed

A full-stack creative + performance pod sized to ship 120+ ad variants per month, refresh Klaviyo flows quarterly, and eliminate creative-fatigue windows.

Performance Creative Designer (2)
Meta + Google static + video ad creative, ratio variations, creative testing frameworks, Figma component ownership.
Performance Copywriter
Ad hooks, headline testing, product-launch copy, email subject lines, landing-page copy, brand-voice consistency.
Motion Designer
After Effects ad motion, UGC-style edits, Reels/TikTok cutdowns, story ads, shoppable video, B-roll library ownership.
Email & Lifecycle Specialist
Klaviyo flow authoring, broadcast campaigns, segmentation, A/B testing, deliverability monitoring, post-purchase automation.

Tools & AI Stack Deployed

The pod operates inside the brand's existing stack — Meta Ads Manager, Google Ads, Klaviyo, Shopify Plus, Figma, Canva, and Northbeam — with brand system, creative guardrails, and performance-creative SOPs adopted from day one. Delivery runs through the brand's ClickUp creative pipeline with weekly win-rate reporting.

Execution Timeline

How it rolled out.

1
Week 1

Week 1 — Kickoff & Brand Immersion

Requirements call, brand system audit, Meta + Klaviyo access provisioning. Shortlisted pod interviewed by VP Growth in 48 hours.

2
Week 2–4

Weeks 2–4 — Onboarding

5-day free trial: 2 creative sprints executed. Brand guardrails, Figma component library, Klaviyo template system all adopted.

3
Month 2–3

Month 2 — Throughput Ramp

Full creative pipeline ownership. Monthly ad-variant output goes from 30 to 90. Klaviyo flows refreshed. First creative-fatigue gap closed.

4
Month 4–6

Months 3–6 — Performance Compounding

120+ variants/month held. Paid CAC drops 28%. Email attribution recovers to 22% of revenue. 63% production-cost cut booked.

The Results

What changed.

Within one quarter, marketing stopped being limited by internal throughput and started being limited by paid budget. Creative-fatigue windows closed, email flows earned their keep again, and the CFO stopped questioning creative-ops ROI. Explore all available remote marketing team configurations for performance-driven brands.

Performance Before → After

Measured improvements across 90 days post-onboarding of the engagement.

Monthly ad-variant output+4× throughput
Before: Before: 30After: After: 122
Paid CAC+28% lower
Before: Before: $82After: After: $59
Email attribution+2× recovery
Before: Before: 11%After: After: 22%
Annual creative-production cost−63%
Before: Before: $460KAfter: After: $170K
ROI

Zedtreeo vs in-house hire.

65%
Cost Saved

12-Month Cost Breakdown

Line ItemIn-House (US)Zedtreeo
Salary + Benefits$410,000$170,000
Recruitment$28,000Included
HR & Compliance$20,000Included
Tools$22,000Included
Total Annual$480,000$170,000
Client Testimonial

In their own words.

The Zedtreeo marketing pod ships creative the way our best-performing internal designers do — on-brand, on-system, with performance-creative discipline built in. We 4×'d our ad-variant output, CAC dropped 28%, and email attribution is back where it should be. 63% lower cost is the line the CFO watches; the performance curve is the reason it's sustainable.
VP Growth
DTC Consumer Brand (name withheld — NDA), DTC Consumer Brand (name withheld — NDA)
★★★★★
⌬ IF IT DOESN’T WORK OUT

No dead weeks.

The real cost of a hire that does not work out is not the fee — it is the weeks of ramp, context and half-finished work that go with them. Most guarantees refund the money and hand you a new stranger. Three things happen here instead.

01

A free replacement, with no expiry

Month one or month thirty — if a specialist stops being right for the seat, we replace them at no cost. There is no 30-day or 90-day cutoff and no cap on how many times you can ask.

02

A fresh 5-day trial, every time

The replacement is not a stranger you are stuck with. You get five working days of real output to evaluate them, free — exactly the same trial you had on the first placement, on every replacement.

03

Five free days of handover

The outgoing specialist spends five days handing over to the incoming one, at no charge. Open items get documented and context transfers with the work, so you lose days rather than weeks.

This has been standing practice since we started — it is written down here because it was never written down anywhere. Read the full replacement policy

Ready When You Are

Build a Team Like DTC Consumer Brand (name withheld — NDA)'s

Get 3 pre-vetted, AI-trained candidates in 48 hours. Starting from $6/hour. 5-day free trial. Save 70–85%.

⌬ Hire Similar Talent

Build a team like this one.

Explore the roles and services featured in this case study.