The pandemic and its associated lockdowns and supply chain shortages have wreaked havoc on the global economy and job market. Though the situation has certainly improved, plenty of anxiety remains. Luckily, tough times often lead to an increase in entrepreneurial activity. According to recent data, more than 4.4 million new businesses have been started since the beginning of the pandemic. If you are ready to join the trend, these tips from Zedtreeo can help.
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1. Believe in Yourself: As touchy-feely as it may sound, successfully starting a new business requires belief in your ability to succeed. Leave your preconceived notions about what people will and will not be willing to do in a post-pandemic economy at the door. If you start out thinking that financial struggles and an uncertain economy will make it hard for your business to succeed, then your business will probably not succeed.
2. Plan Thoroughly: If your goal is to work at least some of the time from home, do yourself a big favor and set aside a dedicated office space. It should be a place that’s comfortable but free of distractions, away from the rest of your family. If that requires some renovations to get you the space you need, don’t worry. As an added benefit, such improvements also raise your home’s appraisal value!
Also, it’s never too early to start planning how you can protect your business – and your customers – against a cyber attack. After all, hackers will often target smaller businesses just because they sometimes have more lax security than larger corporations.
3. Capitalize on Opportunities: The COVID-19 pandemic has created opportunities and growth in industries such as digital payments, robotics, and telehealth. These industries are likely to play a critical role in controlling the spread of the coronavirus and building a more resilient society in the coming years. In addition to opportunities for businesses that operate in these industries, there is a need for businesses to provide support structures.
4. Build a Support Team: Few new businesses have the staff to handle every aspect of their operations. You may need a formation service to assist you with forming your business as a limited liability company. A service can help you enjoy the tax advantages, paperwork reduction, and liability protection that come with forming an LLC without having to do all the research on state regulations or pay expensive attorney fees.
Other professionals to consider hiring include web developers, payroll services, and financial advisors. You can choose to work with third-party firms that specialize in these services, or you can hire freelance workers to fill these roles. The best option depends on your budget and whether you will have an ongoing need or intermittent short-term projects.
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5. Start Networking: Business success is often more about who you know than what you know. Networking can help you find new clients, build relationships with suppliers and provide you with a list of contacts for go-to resources. Start by connecting with people you know. Even if you haven’t talked to someone since high school, rebuilding your relationships can pay unexpected dividends. If you aren’t sure how to get in touch, try using online tools to help with finding contact information.
Another way you can network, believe it or not, is by going back to school. For instance, the flexibility of online programs allows you to pursue a business degree while still going to work, and all the people you work with are potential contacts – to say nothing of the valuable skills you’ll learn, which you can implement into your own business in real-time.
6. Market Your Business: If you’ve ever thrown a party and been worried that nobody would show up, that is a bit like what it is like to start a new business and wonder whether you will ever have any customers. Marketing helps make sure that you don’t end up partying all by yourself. Working with a graphic or web designer to develop eye-catching marketing materials is one good way to get the attention of consumers. However, emailing multiple images can be a pain. Consider using a JPG-to-PDF converter to turn your images into PDFs that you can easily send without sacrificing image quality.
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The COVID-19 pandemic has created a level of uncertainty in the world that can be a challenge to navigate. Starting your own post-pandemic business is one way to seize control of your destiny and provide a service that will make post-pandemic life better for everyone.
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